Web Video Is The Content King

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Social media has, without a doubt, dramatically changed the way we share information and interact with one another. Because of smartphones, it’s easy to photograph a particular moment and share that picture instantaneously with anyone all over the world. In today’s society, it is all about sharing as much information as possible to stay updated with each other’s lives.

Think about it. A decade ago the Internet was all about posting and sharing photographs using various social media sites, but now, it seems like web videos have become the content king when it comes to sharing and influencing others. Social media videos have become the most popular way to share content these days, and it is much easier to connect with family and friends using videos than ever before.

Since technology is advancing at an incredible rate, it is becoming much easier to produce better videos from our mobile devices. With sharing integration baked into iOS and Android, sharing videos is incredibly easy to do. And because of this, videos are having a dramatic impact on online video as a whole. People used to think longer videos were the better route to getting their content viewed on the internet. But with social media sites like Vine, Snapchat and others, they have changed how that is viewed. These apps have forced people to think creatively and put much of the same content that used to be shown in larger forms in a smaller format. It must be noted, short videos play with people’s short attention spans — especially for us guys. 

Moreover, because social media is a crowded field, it forces everyone to be creative. It’s very much a sink or swim mentality, as many people are constantly trying to come up with newer ways to have their videos get more popular on social media. And for those people who live or die (money wise) on social media due to content and interaction, having the creativity to outthink and outmanuever your competition is a must if you want to stay relevant and in business long enough to pay the rent.

According to the Pew Research Center’s Pew Internet Project “Online Video 2013″ report,  the use of video-sharing sites by adults has grown by more than 33%. That study also adds that 71% of adults who share videos do so via social media websites like Facebook and Twitter. Additionally, 58% of adults watch videos online on social networking sites too.

Those results are surprising, and coincide with Gigamon’s report that says that videos are 53 times more likely than text pages to show up on the first page of search results. Furthermore, the results state that social media posts that include videos attract 3 times inbound links than that of just text alone. And according to Nielsen, and comScore, 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. What a shift from the way things were in the 1980s and 1990s, huh?

Social media is changing the way we share content and in different ways based on different social networking platform we use. And as social media continues to evolve, the masses will evolve right along with it. Social media is intrinsic to almost every business these days, and it’s rare to find someone that doesn’t have a social media account. the rise of the smartphone and social media have allowed us to stay in touch with other individuals regardless of location. This can be considered networked individualism, because we no longer require a home or office to stay in contact with each other. it’s simply amazing to see how quickly social media has changed things.

In 1996, Bill Gates said “content is king.” He said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.” I think if Bill Gates were to make that prediction today, he might say “video is content king”.

Categories: Web Video

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